The first franchise location of Pizzeria Locale is open at Sixth Avenue and Broadway Steet in Denver. It is chic and yet not snobby. Once inside, I thought I had stumbled into an Aspen restaurant. Marble, or at least marble-ish tabletops and counter space. A dramatically-lit space with high ceilings. A polished staff of adults running what is after all fast food, or fast- casual , as the restaurant types might say.
I was lured in by a postbox coupon for free, and buy-one-get-one pizzas. For the record, I go by “Dan”, not “Resident”.
I tried the Calabria pizza. It was good enough. A thin Neapolitan crust, with ricotta cheese, red sauce, red peppers and intense oregano to offset the mild red sauce. For $5.75, it was a nice light lunch. An appetizer for a long Italian meal if I had a couple of hours to spend there.
Baked in a specially-created oven with a rotating table inside, all three pizzas had a nicely charred rustic appearance. Each was ready in just two minutes.
These are what you call personal pizzas. At eleven inches across, they could easily fit into a computer case.
You could easily order three or four of these pizzas to go, plunk them down on your car seat, and feed the office.
Or just do a lunch meeting right there in the restaurant. It’s a serene atmosphere in this place. Well run, with an elegant black and white design. You can buy a craft beer or a glass of wine to go with your um, smallish pizza.
Oh,and they’re opening up a franchise in Kansas City and Cincinatti.
Did I mention they have a partner arrangement with the phenomenal Chipotle’s restaurant chain ?
My intuition tells me they’ll have five-hundred locations by 2020. These guys are that good.